Anthony Tjan
11:23 AM Tuesday July 21, 2009
There is a very simple secret to long-term employee loyalty and retention and it is not money, perks, or stock options. It's giving them meaningful roles.
This is not an idealistic motherhood-and-apple pie dream, but rather a basic condition of human behavior and psychology that many businesses and leaders often forget: people are driven as much or more by intrinsic meaning as they are by extrinsic rewards. …
…It comes down to balancing the intrinsic with the extrinsic rewards. The former is the heart and soul of an organization and a person's reason for working there. The latter is the practical mind and wallet. Here are four design points towards unlocking the secret of long-term employee loyalty:
- Help her create a meaningful role. Ask in an interview what she would be doing if she had all the money she needed; explain and remind the employee why her role is critical and how it fits into the bigger picture. This is the foundation and most critical component of long-term retention.
- Give feedback. Do so regularly, with both honesty and thoughtfulness.
- Offer professional development. Keep her larger career path in mind; ask what she wants most to learn. People want to know where they are heading and that you care in helping them get there.
- Say thank you. This means both intrinsic and extrinsic recognition — that is, reaffirm your appreciation for their role (a simple hand-written note or verbal thanks from time to time goes a long way) and pay them fairly.
Making people happy at their jobs is not as hard as it seems.
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