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Tuesday, July 19, 2011

Finally, Raises Make a Comeback

BNET
By Kimberly Weisul | July 18, 2011




Image courtesy flickr user AMagill

Salary increases are slowly starting to move back to pre-recession levels, according to a recent survey of the members of WorldatWork, a professional association whose members work in human resources and compensation departments, mostly  at big U.S. companies.

… Specifically:
  • A percent sign.Image via WikipediaThere is some money for raises. Salary budgets increased by 2.8 percent in 2011. They’re projected to rise by 2.9 percent in 2012. The figures for Canada are almost the same, even though Canada has largely escaped the housing bust that crippled the U.S. economy.
  • Most employees are getting raises. In 2011, 88 percent of employees got a raise to their base pay. In 2009, only 80 percent did.
  • Salary freezes are almost gone. Only 3 percent of employers say they’re planning across-the-board salary freezes this year, compared to 43 percent in 2009.
  • High performers get 4.0%.  In 2011, the average “high performer” at a company got a 4.0% raise. The “middle performers” got 2.7%, and the “low performers” got 0.7%
Evidence of falling wages
These numbers would appear to conflict with data from the latest unemployment report, which shows that wages are falling. The WorldatWork data, however, applies to people who already have jobs and will be in that same job next year. If an employer cuts a senior level position and hires a mid-level person to take on those responsibilities for less money, that’s essentially a drop in pay. It would be reflected in the government figures but not the WorldatWork ones.

I know times are tough.  But can bosses really expect to keep their best people by giving them raises that are, on average, only 1.3 percentage points more than the mediocre folks are getting? …

Kimberly WeisulKimberly Weisul is a freelance writer, editor and editorial consultant. She was most recently a senior editor at BusinessWeek and founding editor of BusinessWeek SmallBiz, an award-winning bimonthly magazine for entrepreneurs. Follow her on @weisul.
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Equity compensation program risk on the rise

Equity compensation program risk on the rise - Articles - Employee Benefit News

New conditions, such as the fusion of International Financial Reporting Standards with U.S. GAAP, are likely to increase the complexity of stock-based compensation programs in the future, including options, restricted stock awards, and other types of stock compensation.

The most important thing that a company using equity as a form of compensation can do is to know its plan and review it often. The dynamism of the markets, your company, and the economy require nearly continuous evaluation and monitoring of your stock compensation programs.
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Monday, July 18, 2011

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming

Internet users--Facebookers most of all--are a trusting bunch. Why? Because we are wired to build relationships around trust.

Fast Company
BY Adam PenenbergToday
MacBook Pro users kissing[Image: Flickr user Capitan Giona]

The most surprising takeaway from the recent Pew Research Center study, "Social Networking Sites and Our Lives," … [is] the idea that the Internet, in particular social networks, engender trust, and the more time you spend on them the more trusting you become.

Image representing Facebook as depicted in Cru...Image via CrunchBaseAs the report put it, "The typical Internet user is more than twice as likely as others to feel that people can be trusted," with regular Facebook users the most trusting of all. "…

Enlargement of the 20-dollar bill. Enlargement...Image via WikipediaThis has significant implications, because … trust goes to the heart of our economic and social systems. Neuroeconomist Paul J. Zak, a professor at Claremont College and author of the forthcoming book, The Moral Molecule: Vampire Economics and the New Science of Good and Evil, says that trust is the lubricant that makes economic transactions possible. … While it may say "In God We Trust" on every dollar bill, what we are really trusting is that this piece of paper or coin--nowadays often a digital representation on a screen--is worth what we all believe it's worth.

In his own research, Zak and a co-researcher found that nations with higher levels of trust (Sweden, Germany, the U.S.) have stronger economies than those on the other end of the spectrum (the Congo, Sudan, Colombia). …

… We humans are hard-wired to commingle with one another offline and on-, and the web and its platforms like Facebook and Twitter make it more efficient than ever. …

chemical structure of oxytocin with labeled am...Image via WikipediaZak has traced much of our behavior to oxytocin, a single neuropeptide he's dubbed "the moral molecule" because it appears to shape much of our better nature. Also referred to as the "cuddle hormone," oxytocin is the same chemical that forges that unshakeable bond between nursing mothers and their babies. … [In] a spate of experiments spanning a decade Zak has linked oxytocin to all manner of human behavior--from empathy to generosity to trust. And when we believe that someone trusts us, we trust them back, and this alters our behavior: It makes us more generous, for one. Ultimately, oxytocin is, Zak says, the "social glue" that adheres families, communities, and societies while simultaneously acting as an "economic lubricant" that enables us to engage in all sorts of transactions.

Image representing Twitter as depicted in Crun...Image via CrunchBaseI wrote about Zak last year in a feature titled "Doctor Love" for Fast Company, and in addition to participating in a series of studies he conducted, I had him gin up one just for me. … I theorized it would also affect a person engaging on Facebook and Twitter. … So Zak took my blood, I got on Twitter for 10 minutes, then he took it again, then compared to the two samples. In those intervening 10 minutes my levels of oxytocin had risen 13.2%--as much as a groom at a wedding. (My wife: "That's pathetic.")

Subsequently Zak traveled to Korea and redid my tweeting experiment, this time with three journalists using Facebook. The result: They all demonstrated increased levels of oxytocin. …

I Am Majid Social Media CampaignImage via Wikipedia… [The] Pew study found "little validity to concerns that people who use [social networks] experience smaller social networks, less closeness, or are exposed to less diversity." On the contrary, Americans "have more close social ties than they did two years ago," and "are less socially isolated."

And it all comes down to trust. For this, you can thank the oxytocin in your brain.

Adam L. Penenberg is a journalism professor at NYU and a contributing writer to Fast Company. Follow him on Twitter: @penenberg.
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Friday, July 15, 2011

How to Become Ubiquitous

Harvard Business Review wordmarkImage via Wikipedia



Harvard Business Review
8:04 AM Thursday July 14, 2011
by Dorie Clark | Comments ( 22)
This post is part of the HBR Insight Center Marketing That Works.

… I steeled myself for the onslaught: replying to the hundreds of emails that had built up while I'd been on a luxurious 12-day vacation to Spain. Like many professionals, I have a complicated relationship with holiday — coveting the idea of relaxation, while dreading the idea of being out of touch. …

Sea side of Marbella
The trip had been incredible — the best of Barcelona, Madrid, and Marbella — but I returned feeling guilty and slightly panicked. … And that's when I spotted Mimi, one of the most connected players in town. She smiled and walked over to my table. "How's it going?" she said. "You're everywhere."

In that moment, I realized you don't have to be present in order to be ubiquitous.

Ubiquity, of course, is a major marketing goal. You want to be top of mind for your customers, so they're calling you (not your competitors) … .  Here are four strategies to consider:
  1. Schedule your social media presence. … Every few months, I'll lock myself away for an afternoon and come up with a few hundred nuggets to post on Twitter. You can schedule them weeks or months in advance via services like Hootsuite or Tweet Deck. … Similarly, you can use Wordpress or other services to schedule upcoming blog posts.
  2. Respond quickly when it matters. … If you have a corporate assistant, ask him or her to monitor your email and call you if anything urgent arises. If you're a solo practitioner, shell out for a virtual assistant through a service like Elance. …
  3. Enlist messengers. Perhaps the best way to seem like you're everywhere is to get other people talking about you. … Specifically ask for referrals (which "forces" people to talk about you), cultivate reporters, attend networking events, and create a robust portfolio of content, from blog posts to white papers. …
  4. Go somewhere cool. Sometimes, inevitably, you'll miss something important because you're away. … You may never make [your suitors] happy — but you can at least intrigue them. "I'm on vacation" is a fairly boring, lazy-sounding excuse. But — "I apologize for the delay in getting back to you; I just got back from Puerto Rico"… is a fascinating conversation starter. So consider this your permission to go somewhere fabulous and make the best of it.
What are your strategies for becoming ubiquitous? And how do you ensure the people who matter are talking about you?
Dorie Clark
Dorie Clark
Dorie Clark is a strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. She is the author of the forthcoming What's Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012).
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Wednesday, July 13, 2011

Forget Your Elevator Pitch — What's Your Dumbwaiter Pitch?

Harvard Business Review wordmarkImage via Wikipedia


Harvard Business Review
12:01 PM Tuesday April 20, 2010
…Today, elevator pitches are the economic equivalent of speeches at a beauty pageant: predictable, often vapid, always bland.

…Try a Dumbwaiter Pitch instead. … Its goal? To strip an organization right down to its bones, and see how compelling it really is.

What's the one-word description of your business? …The most common answer is: hmming, hawing, and silence. The second most common answer is an imaginary benefit. The third most common answer is a raw product… . All three answers reveal a business with whose foundation, its economic concept, is confused, muddled, and perhaps even nonexistent. …


What's Twitter's Dumbwaiter Pitch? I'd say: "alerts." And that's powerful in a roiling, seething world where risk and volatility are vastly amplified. Information that alerts you to possibilities and opportunities matters more than ever before. … Twitter is one of the few companies in the economy with a solid, compelling Dumbwaiter Pitch.

In simplicity lie the seeds of explosively powerful propositions. In complexity, only confusion, incoherence, and uncompetitiveness.

Reductive, simplistic, restrictive? Think again. Nearly every disruptive business, in fact, has a Dumbwaiter Pitch as pure, simple, and powerful as Niagara Falls. Google? Search. Apple? Beauty. Lego? Creativity. …
The Dumbwaiter Pitch is so powerful because it cuts through the obfuscation, glad-handing, and double-talk … and asks them to get straight to the real point. And, of course, like the sharpest of scalpels, it reveals where there never was any meat on the bones to begin with.

Only businesses with a razor-sharp, laser-focused vision — and a disruptive economic concept — can craft a Dumbwaiter Pitch. Do you have what it takes? What's the one-word description of your business?

Umair Haque
Umair Haque
Umair Haque is Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries.
Umair Haque
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